Case Study: Global 500 Pharmaceutical Company Boosts Retention Of MBA Candidates

A global pharmaceutical company wanted to improve its recruiting ROI by increasing how long MBA candidates stayed with the company, boosting the number who became company leaders, and creating a more consistent and repeatable onboarding process. Internal research indicated the company could achieve these goals by improving connectedness and collaboration among MBA candidates.

The company believed that these requirements could be met through the use of a 3-D virtual world. One 3-D world platform for business was already being piloted inside the company, ProtonMedia's ProtoSphere. The company worked with ProtonMedia to jointly develop a new 3-D social network, which is now used to manage onboarding, training, meetings, and corporate communications; and foster a stronger sense of community among the company MBA candidates around the world.

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