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Case Study: Top Five Global Pharmaceutical Company Conducts Industry's First Virtual Poster Session In ProtoSphere

Every year, a top five global pharmaceutical company holds a three-day technology symposium for about 500 of its R&D scientists and vendors. Poster sessions, a traditional pharmaceutical industry approach, drive the event. However, facing six-figure costs and ongoing logistical challenges, several of the company's employees requested alternatives to the traditional symposium.

The company's team developed a use case and partnered with ProtonMedia to create the pharmaceutical industry's first virtual technology symposium. Built in ProtonMedia's ProtoSphere, the project fleshed out the functionality, business value, and strategic potential of virtual poster sessions that accurately replicated the real-world symposium experience.

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  • “Enterprise 3-D virtual world applications have proliferated during the past several years. What began as fun and games is becoming a serious business with a lot of upside.”

    — Kris Tuttle, in Gigaom, October 6, 2009

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